Market research, planning and forecasting
Rate analysis and management
Establishing the effective B to B business
Maintaining and developing business relationships with customers (improvement loyalty and community)
Creating stronger ties to the local market to stimulate cargo traffic
Developing various service contents
Aggressive field sales and promotions
Updating the latest customer information
Attending fairs
Media Advertising : magazines and newspapers
Making and distributing giveaways
Fam-tour / Seminars / workshops / get-together events
Marketing planning
Field sales and telephone sales campaigns
Regular direct mailings
Media advertising
Development of local time tables, flyers, brochures
CRS and other related distribution (Amadeus negotiated fares filing)
Market & competitor research / customer surveys
Use of the present database
Airlines' database set-up & updates
Yield improvement through client segment marketing
Personal contacts with corporate accounts and tour operators
Intensified field sales approach for key accounts
Establishment / development of airlines - quality package tour programs
Direct sales to travel agencies to improve the awareness of the product
Promotion through specialized corporate travel agency chains and company implants
Promotion events in cooperation with tourist boards / tour operators / airports etc.
Participation at trade / consumer fairs
Fam. trips / educational travel
Dedicated telephone numbers answered as the airline
Helpdesk/Group desk support for local travel agents
Call Centre assistance for passengers
Installation of the airline’s own CRS
Ticketing facilities either via airline’s CRS or BSP
Processing of invoices/local taxation as required
Full TSR reporting plus monthly reconciliation
Handling of customer issues and claims
Signage of the airline within the APG office
Display and distribution of promotional literature
Aircraft handling supervision
Warehouse cargo handling supervision
Passenger handling
Flight schedule management
Load planning
Ground handling contract
Cargo security screening supervision
Traffic rights, Operational approval & permissions
Crew handling
Training and Audits
Act on airlines’ behalf in dealing with authrities such as K-MOLIT, Customs,
Airport Corp etc